Since 2004, FOX has penetrated the international market through franchising with the opening of its first flagship store in Singapore. Up to first quarter of 2018, FOX has opened 125 points of sales across 11 countries, operated by franchisees, who also sell other leading fashion brands. To implement the FOX concept, they choose partners with a proven operational and logistics infrastructure, as well as management experience and abilities with other international brands. Their stores share an identical store design concept, operational guidelines and advertising strategy all around the world, with the Franchisee’s own stores.
In Israel, the chain operates approximately 144 stores, and has proven itself as a major success story throughout the country. The branch’s visual design, fashion collections and operations of these points of sales are identical to all other local stores. This is one fashion retail operation worth keeping an eye on.